RootOptics · the United States

All Other Consumer Goods Rental — the public record

All Other Consumer Goods Rental · the United States

Where this industry stands

MeasureValue
Net establishment formation, 5yr-3.59%
Standing among all industries3th of 287
Reads asshrinking hard
Signal strength, backtestedρ 0.57 over 4 windows

Among 287 industries, this one sits at the 3th percentile on net establishment formation over 2019-2023 — it is shrinking hard. That signal carries a measured rank correlation of 0.57 with the following decade's growth across 4 backtested windows, separating top and bottom deciles by 42.6 percentage points. It describes the INDUSTRY, not a business in it, and it was calibrated against establishment growth rather than returns to an operator.

The market

MeasureValue
Operators4,304
People employed38,322
Pay per employee$50,852
What the work isCounter and Rental Clerks
Median wage, that occupation$37,210
Licensed in2 jurisdictions

What the public record can and cannot evidence

DimensionWeightEvidencePredicts?
O1 · Demand density and recurrence25evidencedpredictive
O2 · Payment evidence15partialnot backtested
O3 · Licence gate favourability15evidencednot backtested
O4 · Labour availability15evidencednot backtested
O5 · Incumbent weakness10no producernot backtested
O6 · Margin structure10partialnot backtested
O7 · Ceiling10evidencedDESCRIPTIVE ONLY

65 of 100 rubric points are evidenced, 25 partially, 10 have no producer. No total score is rendered from that. PREDICTS is a separate question from EVIDENCE: a dimension can rest on a real sourced figure and have no measured relationship with what happens next.

Can you borrow to buy one

MeasureValue
Acquisition loans approved288
Median loan$495,907
Mean rate7.24%
Mean term143 months
Charged off3.6%

3.6% of resolved SBA acquisition loans in this industry were charged off, across 56 loans that have actually reached an outcome. Cohorts from FY2021 onward are EXCLUDED from this rate: a loan approved recently has not had time to fail, and counting it would make every industry look safe. SBA 7(a) FOIA data, FY2010–FY2026. Loans to acquire an EXISTING business, separated from start-up lending by the SBA's own business-age field. Charge-off is measured on RESOLVED loans only — a loan approved last year has not had time to fail.

What firms here actually earn

Revenue band ($000)FirmsShareLabour share of revenue
<10083120.4%30.1%
100-4991,38634.1%28.3%
500-99966816.4%29.6%
1,000-2,49964815.9%31.2%
2,500-4,9992696.6%31.6%
5,000-7,4991022.5%32.0%
7,500-9,999451.1%30.6%
10,000-14,999391.0%31.9%
15,000-19,999230.6%26.8%
20,000-24,99980.2%26.7%
25,000-29,99980.2%24.5%
30,000-34,99960.1%32.0%
40,000-49,99950.1%30.2%
50,000-74,99990.2%28.3%
75,000-99,99940.1%33.5%
100,000+170.4%21.8%

Payroll is 28.9% of receipts industry-wide across 4,068 firms. LABOUR SHARE, NOT MARGIN: Census publishes receipts and payroll and never cost of goods, so gross margin cannot be derived and is not claimed here. Enterprise receipts — a firm counted once at its total size, not per location. Census SUSB 2022.

What we do not hold

Gap
licence gate — the only occupation matched is 'Counter and Rental Clerks' at 15.78% of this industry's employment, licensed in 2 of 56 jurisdictions. Reported, but too narrow to be read as this industry's barrier to entry.
licence titles in this scope — none matched 'Counter and Rental Clerks', though it is licensed in 2 jurisdictions nationally. The title differs locally, or the record is held municipally.
occupation mix for NAICS 532289 — the labour statistics carry no rows at this level, so everything about occupations here, including the defining occupation and its licence gate, is measured at NAICS 532000, a broader grouping. Establishment counts are for 532289 itself.
licence coverage — the register holds 54 of 56 US licensing jurisdictions, and 2,504 of its records carry no jurisdiction at all. A count of 2 is out of 54 searched, not out of 56. The unsearched jurisdictions are not evidence of no licence.
bonding_required_usd — no producer, and not estimated

Stated rather than filled. An absence of match is not an absence of fact.

Verification

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Issued 04 October 2026 at 05:44 UTC · rubric O1.0-20260804

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Computed from United States federal public records. Census County Business Patterns, BLS Occupational Employment and Wage Statistics, the CareerOneStop occupational licence register, Census Business Dynamics Statistics and USASpending. Licence data derives from CareerOneStop, sponsored by the US Department of Labor, ETA.

Research against public records — not investment, legal, tax or accounting advice. No figure here is a prediction about your business. Figures describe an INDUSTRY; a business within it may do better or worse for reasons no public dataset records. Gaps are stated rather than filled: where a dimension has no evidence it is marked absent rather than estimated.

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