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Where is it easiest to open: Direct Mail Advertising

42 states, side by side. Operator counts and wages from Census and BLS; licence records matched on “SOC 27-3031” (soc) for Public Relations Specialists. A blank gate means NO RECORD MATCHED, which is not the same as no licence.

StateOperatorsAvg staffPay / employeeGateLicence titles matched
CA19613.8$64,014not matched—
FL13618.7$75,097not matched—
NY9519.3$98,493not matched—
TX8919.5$56,562not matched—
IL6342.3$70,543not matched—
OH608.0$62,857not matched—
PA5421.2$69,379not matched—
VA5027.8$71,174not matched—
NJ5019.5$70,669not matched—
MD4115.7$59,220licenceLOBBYIST
NC3711.8$76,779licenceLobbyist Principal; Lobbyist Registration
MN3647.3$64,988licenceLobbyist Registration
CO317.1$72,750not matched—
MO3025.2$83,980not matched—
GA2911.7$75,518not matched—
CT2934.9$63,301not matched—
MI2424.4$84,462licenceLobbyist Agent
AZ245.2$61,266not matched—
MA238.7$91,715not matched—
OR1532.5$60,154licenceLobbyist
SC157.3$64,191not matched—
WA1516.9$118,382not matched—
IA1324.5$54,793not matched—
KS1212.0$74,556not matched—
DC124.8$88,931not matched—
KY1223.3$45,000not matched—
TN119.2$79,485not matched—
NV115.3$40,466not matched—
UT1112.2$55,642not matched—
DE921.8$51,158not matched—
WI822.6$41,370licenceLOBBYIST
AL844.5$85,230not matched—
ME76.1$59,791not matched—
IN635.8$32,479not matched—
NH610.2$125,262licenceLobbyist
LA66.3$40,105not matched—
OK533.0$43,442not matched—
ID514.4$41,153not matched—
NE44.0$31,125licenceLobbyist
AR310.0$47,067licenceLobbyist
AK32.3$48,000not matched—
HI33.0$42,778not matched—

Axes are shown side by side and deliberately NOT collapsed into a ranking. A composite would be a score with no measured interval, and an unmeasured score is the thing this product exists to argue against. A high licence gate is a cost to enter and a moat once cleared — which of those matters more is the operator's call, not ours.

Licence data courtesy of CareerOneStop, sponsored by the U.S. Department of Labor. Free to read, no account, always — a condition of the data licence as well as our own position.